Commercial Real Estate at a Crossroads: Workplace Trend Insights from BOMA's Second COVID-19 Impact Study
Recorded On: 07/01/2021
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As public health guidance eases and vaccination rates increase, what does the return to the office look like for tenants? It depends, according to the Q2 2021 BOMA International COVID-19 Commercial Real Estate Impact Study published by BOMA International, underwritten by Yardi and developed by Brightline Strategies.
This final of three 30-minute information sessions explores the findings of this study related to the future of the workplace and return-to-office trends. There is a major workplace transformation underway as tenants report they are continuing to invest in significant infrastructure and technology to facilitate remote work, indicating that the workplace likely will be agile and flexible. However, difficulties maintaining corporate culture and connectivity continue to vex tenants, again underlining the important role played by in-person workplaces even as shifts to a more hybrid work approach accelerate.
During this session, participants will:
- Explore the comprehensive findings of BOMA International’s second nationwide study of U.S. office tenants tracking the impact of the pandemic on corporate occupiers;
- Hear what office tenants have identified as the top organizational challenges they have faced during the pandemic;
- Learn how many tenants predict a shift to fully remote workforces in the near term and how many are expecting their employees to come back into the office all or most of the time; and
- Discover what steps you should be taking now to proactively address these emerging workplace trends.
Michael Broder
President & CEO
Brightline Strategies
Mr. Broder's work has received numerous awards including: Pollie, Telly, ADDY, AMR Gold Medals, and the International Television and Video Association Award of Excellence. He has lectured at the George Washington University's undergraduate School of Political Communications and the Graduate School of Political Management.
Mr. Broder holds a B.A. in Political Communications from The George Washington University, a M.A. in Campaign Management from the Graduate School of Political Management at The George Washington University, and a J.D. from The Catholic University of America, Columbus School of Law.
James Moore
EVP & COO
Brightline Strategies
James Moore is the Chief Operating Officer at Brightline Interactive based in Alexandria, Virginia. Previously, James was the Managing Director at CLS Strategies and was a Senior Vice President at Edelman
Kevin Hudak
VP for Research and Strategy
Brightline Strategies
Kevin Hudak is a Strategy Vice President, Research at Brightline Strategies based in Virginia. Previously, Kevin was a Senior Research Analyst at The Tarrance Group. He received a BA degree from Dartmouth College
Henry Chamberlain, APR, CAE, FASAE (Moderator)
President and COO
BOMA International
Prior to joining BOMA, he was director of communications for the Gannett Company during the launch phase of the Nation’s Newspaper – USA TODAY. He began his career in Washington working in the press office of a national presidential campaign.
Chamberlain is a member of The Real Estate Roundtable, the U.S. Chamber of Commerce Committee of 100, American Society of Association Executives, and the National Capital Chapter of the Public Relations Society of America. He serves on the Careers Building Communities Steering Committee. Chamberlain is a graduate of the University of Vermont.
Brian Sutherland (Moderator)
Vice President of Commercial Real Estate
Yardi
As Vice President of Commercial Real Estate for Yardi, Brian is responsible for leading U.S. commercial sales, marketing and product strategies for asset management, procurement, coworking and energy solutions.
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